What’s in a name? Helping Creative Lives in Progress to rebrand

7 April 2021 | Client news

What’s in a name? Helping Creative Lives in Progress to rebrand

Rebranding can be a pivotal moment for any growing business and getting it right is important as a company scales. Getting it wrong can not only be financially costly: it can create a roadblock to future growth.

One creative arts company credits Harper James for the ease with which they were supported through the rebranding process. Creative Lives in Progress – who help emerging talent access, understand and interconnect within the creative arts sector – reached out to our team for advice as they set about changing their name from Lecture in Progress.

As a client on our Enterprise subscription plan, Creative Lives in Progress benefited from easily accessible and ongoing legal support on a monthly basis from partner-level lawyers. Our experienced team, who specialise in supporting forward-thinking business to grow from start-up to scale-up, helped by providing specialist intellectual property advice.

We executed trade mark searches which helped the company decide on a name that didn’t infringe any registered trade marks. We also provided legal support relating to the contractual terms of new partnerships that Creative Lives in Progress were entering into as part of their rebranding.

Commenting on the ‘reassuring’ support they received, Jessica Valsler, a Senior Project Account Manager at Creative Lives in Progress, said: ‘As a small team, we’ve been so grateful for the support Harper James has given us over the last year at what was a pivotal moment in our business journey.’

‘We’ve recently relaunched with additional offerings for emerging creatives and creative companies, as well as unveiling a new name and a new look. So it has been very reassuring to have high-quality legal advice at the end of the phone or email to support us patiently during this transition period. As part of the changes from the relaunch, we have introduced new companies to our network of partners – all of whom share our goal of supporting the next generation with advice, opportunities and fair working practices. Thanks to Harper James’ support, we were able to remain reactive to their needs during the onboarding process.’

Commenting, Ed Kilner, an IP and commercial technology associate solicitor with Harper James Solicitors, added: ‘Supporting growing and ambitious businesses to be the very best they can be is at the heart of what we strive to do at Harper James Solicitors. It was a pleasure to help guide Creative Lives in Progress through such an important period and we look forward to working with them again and further supporting the needs they have.’

Creative Lives in Progress encourages greater transparency and representation within the creative working world by sharing advice and insight, highlighting entry-level opportunities, as well as hosting events that bring talent and industry together. Their website features a journal that features practical insights into the people and places making the creative world thrive. They also run events and provide a listings service comprising a centralised hub of information and initiatives relating to the creative industry.

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